Issues affecting the wine industry and the wine you drink

Wine Searcher has an informative article titled Short and Sweet: The New Vintage Paradigm, exploring the challenges and adaptations facing the wine industry in the wake of climate change. As the globe warms, winemakers are have to cope with a significant shift in their traditional practices due to a compressed growing season for grapes. The acceleration of the vintage is a worldwide phenomenon, with winemakers witnessing a considerable shortening of the growing season. In Bordeaux, the growing season has reduced from 100-110 days to approximately 90 days. This trend is echoed in regions like Burgundy, the Rhône Valley and Italy’s…

Just Drinks has a thought-provoking article on ‘Why Branding Could Be Behind Falling Wine Consumption‘. The wine industry is facing a challenging time with global wine consumption gradually declining since 2007, a trend that is accelerating. The article explains how the decline might be partially attributed to the wine industry’s approach to branding and marketing, which has not evolved at the same pace as other beverage categories. A significant issue is the focus on appellations, often at the expense of effective branding. In France, the appellation model has been so heavily used that it now covers 91% of wines produced,…

The Metro newspaper recently shed light on the ‘Saperavi’, a grape that originates from Georgia, between Eastern Europe and West Asia. Saperavi bears a striking resemblance in taste and character to Cabernet Sauvignon but with a twist. It also has the warming spice and rich texture reminiscent of a hearty Argentinian Malbec. What sets Saperavi apart, however, is not just its flavour profile but also its appearance. Unlike the common greeny-yellow innards of regular grapes, Saperavi boasts red flesh. This characteristic contributes to the production of an intensely purply-coloured wine, aligning with its name which translates to ‘paint’ or ‘dye’…

New research titled ‘Impact on wine sales of removing the largest serving size by the glass‘, published in PLOS Medicine, explores the effect of reducing wine serving sizes on wine sales. The study, conducted across 21 licensed premises in England, used an A-B-A method to compare wine sales during periods with and without the availability of the largest serving size. It found that removing the largest serving size led to a significant reduction in the volume of wine sold, suggesting that this intervention could be a useful strategy in efforts to reduce alcohol consumption. The researchers suggest that these findings…

A new report titled Ways out of the crisis, commissioned by ProWein, from Geisenheim University, based on a survey of over 2,000 wine industry members, highlights several key challenges and trends. Economic factors are the primary concerns in the industry. Cost increases, global economic downturn and decreasing wine consumption are significant threats, with 73%, 59%, and 48% of the respondents in 2023 expressing concern about these issues, respectively. Climate change is also a concern, but it ranks lower in priority compared to immediate economic issues. Only 45% view it as a major threat, despite 2023 marking a 60-year low in…

Recent data has highlighted a notable shift in the Champagne market for the year 2023. Following three years of exceptional performance, Champagne shipments have reverted to pre-pandemic levels, with a total of 299 million bottles shipped, marking an 8.2% decrease from the previous year. The industry witnessed a significant slump in 2020 with an 18% decline due to the pandemic’s onset. This downturn was followed by a robust recovery, with sales soaring by 33% over the next two years, culminating in over 325 million bottles being shipped by the end of 2022. The 2023 figures, although lower, are still in…

Last year, the BBC highlighted the growing trend of AI-powered wine recommendation apps, such as FinpåVin, which are changing the way people select their next bottle of wine. However, Sippd, a notable application in this field, has recently shut down, raising doubts about the necessity of such technology for simplifying the process of choosing wine. The story of Sippd, created by Blake Hershey, illustrated the demand for innovative solutions in the wine industry. Hershey recognised the difficulty individuals faced in choosing wine without extensive knowledge or advice. This led to the creation of Sippd, which offered a personalised journey in…

Harpers is reporting revealing insight into the changing habits of UK drinkers. The latest YouGov poll, conducted in partnership with the Portman Group, has highlighted a significant shift towards low and no alcohol beverages, particularly among the younger generation. The survey, now in its sixth year, shows that nearly half of the 18-24 age group, at 44%, are either occasional or regular consumers of alcohol alternatives. This marks a substantial increase from 31% in the previous year, underscoring a growing trend among young adults. This demographic is now emerging as the most sober age group in the UK, with 39%…

There’s new, interesting research from the University of Aveiro, Portugal, into the waste products, wine residues, from creating wine and how they can can be re-used to provide for more sustainable production. Wine residues are a complex mix of grape stalks, pomace (the solid remains of grape pressing), lees and wastewater. They are not just a disposal problem but a source valuable resources. The journey of transforming wine waste into wealth begins with an understanding of its composition. Grape stalks, a significant portion of this waste, are rich in cellulose, hemicelluloses and lignin. Traditionally, they were either discarded or used…

Lulie Halstead, a prominent figure in the wine business, recently addressed the New Zealand Winegrowers Business Forum, sharing valuable insights from her 25-year experience in the industry. She highlighted a common mistake in wine marketing: the tendency of marketers to project their own preferences onto consumers, leading to a misalignment between what is offered and what consumers actually seek. Halstead emphasised the importance of true differentiation in the market, noting that quality alone is not a sufficient differentiator, as many producers globally can claim high-quality products. She advised wine companies to focus on understanding their consumers deeply, using cost-effective methods…

Italy has initiated a campaign to educate Britons on the correct use of the term ‘Prosecco’. The Italian DOC Consortium launched an advertising campaign in London emphasising that Prosecco is a geographically protected label, reserved for sparkling wines produced in specific Italian regions. The campaign, displayed in over 80 locations in London, aims to reach over 15 million people. The move follows legal victories to protect the Prosecco designation, amidst rising popularity of other sparkling wines in Britain.

The BBC has an article describing a forthcoming change in the UK’s regulations regarding the size of wine bottles post-Brexit. The government has announced that still and sparkling wines will be available in pint-sized (568ml) bottles. This change, resulting from the departure from EU laws, is aimed at offering more variety to consumers. Previously, EU regulations required that imperial measurements be displayed alongside metric ones, but they couldn’t be more prominent. This led to the infamous case of the “metric martyrs,” traders who faced legal action for selling goods in imperial units only. The new legislation, to be introduced in…

A new study investigates the effect of imidacloprid, a common insecticide, on wine aroma and its transformation during the wine-making process. Imidacloprid is widely used in grape cultivation to control pests, but its residues can significantly impact the quality of wine. The research involved applying imidacloprid to grapes at standard and ten times the standard doses. It was found that a significant portion of the imidacloprid degraded from grape to wine, with only about 5.79% to 8.95% transferring into the wine. However, the degradation of imidacloprid during the wine-making process revealed subsequent metabolites such as 6-chloronicotinic acid, desnitro imidacloprid and…

WineGB has released ‘2023 Harvest Report – the big one‘ (PDF). The report estimates a production of 20-22 million bottles, a very large 50% increase from the previous record year in 2018. This bountiful harvest is attributed to exceptional performance from the top grape varieties – Chardonnay, Pinot Noir, Meunier, and Bacchus – with the top quarter of vineyards averaging 15.60 tonnes per hectare. The last five years have seen a remarkable growth in vineyard hectarage, now standing at a 75% increase, contributing significantly to this year’s yield. The areas of East Anglia, the South East, and Wessex (Hampshire, Wiltshire,…

Tannins in wines, particularly red wines, are compounds that contribute significantly to the taste, colour, and texture of the wine. New research looks into the complex world of these compounds, specifically proanthocyanidins (PAs). Proanthocyanidins are a group of polyphenolic compounds found in many plants, including grapes. The article explains that PAs in red wine are primarily formed from flavan-3-ol monomers, such as catechins and gallocatechins. These monomers can link together in various ways, creating a diverse array of PAs. Interestingly, the study found that the composition of PAs was notably similar across many wine types. This suggests that the sensory…

Forbes is reporting that The Court of Master Sommeliers has announced that it will no longer use the terms ‘Old World’ and ‘New World’ in its published materials or examination assessments from 2024. This decision reflects the Court’s commitment to historical accuracy, reducing cultural bias, and acknowledging the growing difficulty in distinguishing between Old and New World wines. The change also aligns with the evolving global wine production landscape, where traditional distinctions between European (Old World) and other (New World) wines are becoming less clear due to factors like climate change and the global spread of winemaking techniques from ‘new’…

A new report from the EU, ‘EU Agricultural Outlook 2023 – 2035’ discusses the ongoing decline in EU wine consumption, a trend attributed to increased health awareness, changing preferences among younger consumers and competition from other beverages. This decline, particularly notable in red wines, varies across EU countries due to cultural and social factors. The consumption is expected to decrease by about 1% annually until 2035. The demand for non-alcoholic, low-alcohol, white, rosé and sparkling wines is anticipated to rise, partially offsetting the overall decline. EU wine production is projected to decrease in response to the falling consumption, with domestic…

A recent article from SevenFifty Daily, written by Alex Russan, looks intothe complex topic of reductive aromas in wine, a subject that has polarised opinions in the wine industry. Reduction, chemically the opposite of oxidation, refers to the presence of volatile sulphur compounds (VSCs) in wine, often resulting from limited oxygen exposure. These compounds, which include hydrogen sulphide and mercaptans, can impart a range of aromas from unpleasant (like rotten eggs) to desirable (such as earthiness or truffles). The article explores how these aromas are influenced by various factors in viticulture and vinification. For instance, yeast metabolism during fermentation plays…

A new article in Decanter, written by Rudy Ruitenberg, discusses the growing global consumption of white and rosé wines, which now accounts for more than half of the total wine consumption. This shift has been observed since 2010, with a notable increase in the demand for sparkling wine. The decline in red wine consumption, which has not shown a similar recovery since its peak in 2007, contrasts with the rise in white and rosé wines. Over the past two decades, the popularity of white wine has surged, primarily driven by the sparkling wine markets in the United States, Germany and…

An article from Food and Wine, titled “You’ll Be Surprised by How Many Grapes it Takes to Make One Bottle of Wine,” explains the varying quantities of grapes required to produce different types of wine. On average, 1.25 to 1.50 kilograms of grapes, which can be anywhere from 600 to 800 or even thousands of grapes, are needed to make a standard-size bottle of still wine. This number varies significantly based on factors like grape variety, wine style and winemaking techniques. For still wines, the pressing techniques in the winery play a crucial role in determining the number of grapes…
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Nearly a third (32%) of UK consumers say they have already used AI for alcoholic drinks advice. More
Among socially active wine buyers, 37% have bought a wine recommended online. More
In 2026, 72% of consumers now think wine knowledge is essential to appreciation, up 20 percentage points on 2025. More
Rías Baixas wines reached more than 107 countries in 2025 and exports represented 31 per cent of the denomination’s total sales. More
Light Strike Can Cause Wine Degradation in Just One Day. More
People actively adjust their wine choices depending on who might see them. More
In the UK, 73% of Alcohol is Bought From Retail Rather Than Hospitality. More
UK wine production reached 124,377 hectolitres that year, meaning the UK accounted for roughly 0.05 per cent of world output. More
For Crémant, grapes must be harvested by hand and the wines must undergo at least nine months’ ageing before release. More
In 2024, the UK was the second-largest export market for Champagne globally, after the United States. More
Local UK bottling of wine represents about 40% of imported wine. More
Around 1% of people, typically severe asthmatics, have a sulphite sensitivity. More
A large 80% of Australian wine arrives in the UK in bulk. More
Only about 0.02% of Australia’s landmass is dedicated to vineyards. More
In 2024, New Zealand produced only 1% of the World’s wine. More
In 2024, the US imported 37% of World production of Pinot Grigio and the UK was is in second place at 27%. More
In 2024, the UK was South Africa’s largest export market, with 40% of total exports. More
In 2024, the United Kingdom imported 22.3 million bottles of Champagne, a decline of 12.7% compared to the previous year. More
Larger Champagne producers source grapes from as many as 80 different vineyards throughout Champagne. More
Champagne houses and growers collectively produce around 300 million bottles annually. More
In 2025, the Champagne region was home to about 2,124 Champagne houses and approximately 19,000 growers. More
Provence is one of the leaders in the conversion to organic viticulture, with 61% of vineyards certified. More
8% of the South Africa’s grape production is Fairtrade-certified. More
Up to 80% of wine aroma compounds come from grape skins. More
Glycerol is the third-largest component of most dry wines after water and alcohol which is why they so often feel ‘smooth’ or ‘silky’ in the mouth. More
Humans are more than 400 times more sensitive to bitter than sweet. More
Humans can detect the earthy molecule geosmin at about 100 parts per trillion and camels are so sensitive to it they can locate damp ground from roughly 50 miles away. More
During the phylloxera crisis of the nineteenth century, 90% of Europe’s vineyards were destroyed. More
In 2025, for La Vieille Ferme, also known as “The Chicken Wine”, sales surged by 49.4% to £110.8 million. More
In 2025, in the UK, Yellow Tail held the top position with sales, marking a 9.8% increase over the previous year. More
In 2024, the UK was the second-largest wine importer in volume and value. More
In 2024, the UK was the fifth-largest wine-consuming country globally. More
In 2025, global wine consumption continued its downward trend, estimated at 214.2 million hectolitres, the lowest since 1961. More
In 2025, online alcohol sales had a 20% increase in value over five years. More
In 2025, the number of UK vineyards rose to 1,104 and wineries to 238, with land under vine expanding to 4,841 hectares, a 510% increase since 2005. More
Moët Hennessy alone commands nearly 46.66% of the Champagne market, with the top three producers together holding about 61%, and the top five controlling over 72%. More
In 2024, the Champagne market was worth roughly €3.92 billion. More
In the marketing year 2023/24, white wine accounted for roughly 55% of Spain’s output, whereas red and rosé together made up about 45%. More
In the UK, 92% of wine is consumed within 48hrs of purchase. More
The majority of wines, 95%, use commercial rather than wild yeast. More
Between 0.5 and 10 litres of water, per litre of wine, are needed for cleaning during winemaking. More
Machine harvesting can achieve up to 100 tons of fruit per day vs 1 ton for a human. More
In Germany, 2025 was the smallest wine vintage since 2010. More
The majority of vineyards, 90% in 2019, are farmed with heavy chemical interventions. Only 6% are organic. More
90% of low and coastal areas in south Europe and California will no longer be able to produce good wine by the end of the century. More
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