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  • How Modern Branding Could Revitalise the Wine Industry

    How Modern Branding Could Revitalise the Wine Industry

    Just Drinks has a thought-provoking article on ‘Why Branding Could Be Behind Falling Wine Consumption‘. The wine industry is facing a challenging time with global wine consumption gradually declining since 2007, a trend that is accelerating. The article explains how the decline might be partially attributed to the wine industry’s approach to branding and marketing,…