Marketing
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Label Design Influence on Consumer Attitudes Toward Organic Wine
New research ‘healthy = (un)tasty’ intuition concerning colour in organic wine labels explores how the colour of organic wine labels influences consumer perceptions, focusing on the associations with healthiness, tastiness and purchase intentions. The research investigates the effects of red versus green labels on these consumer attitudes. The study confirms that organic labels generally create…
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How Modern Branding Could Revitalise the Wine Industry
Just Drinks has a thought-provoking article on ‘Why Branding Could Be Behind Falling Wine Consumption‘. The wine industry is facing a challenging time with global wine consumption gradually declining since 2007, a trend that is accelerating. The article explains how the decline might be partially attributed to the wine industry’s approach to branding and marketing,…
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