Educators vs Seducers

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There’s a thought provoking article at Meininger’s International that argues against the notion that increasing wine knowledge is the key to addressing the industry’s challenges. Instead, it emphasises the importance of sparking interest through fascination and seduction, rather than focusing solely on education.

The piece illustrates this point with anecdotes about people in the wine industry who have achieved success without comprehensive knowledge of all wine regions or varieties. It suggests that passion and the ability to intrigue others about wine are more impactful than formal education in enhancing appreciation and expanding the wine community.