Prosecco

  • Sparkling Wine Purchase Factors

    Sparkling Wine Purchase Factors

    There’s new study-based research (PDF download) into recent sparkling wine consumers in Ontario, Canada, offering insights into the cues that drive their purchase decisions. Sparkling wine’s global market is experiencing significant growth. This uptrend is notable given the distinct nature of sparkling wine, often purchased for celebrations rather than regular consumption. Research has highlighted the…

  • Valdo Prosecco DOC Extra Dry

    Valdo Prosecco DOC Extra Dry

    Despite not holding the more prestigious DOCG designation, this wine makes a subtle statement by mentioning Valdobbiadene, it’s origin, on its label — usually only done for Prosecco of the DOCG category. Contrary to what one might expect, ‘Extra Dry’ in this context always refers to a subtly sweet flavour profile. Valdo Prosecco DOC Extra…

  • Italy Launches Campaign to Educate Britons on Prosecco Label

    Italy Launches Campaign to Educate Britons on Prosecco Label

    Italy has initiated a campaign to educate Britons on the correct use of the term ‘Prosecco’. The Italian DOC Consortium launched an advertising campaign in London emphasising that Prosecco is a geographically protected label, reserved for sparkling wines produced in specific Italian regions. The campaign, displayed in over 80 locations in London, aims to reach…

  • The Growth and Challenges of the Prosecco DOC Industry

    The Growth and Challenges of the Prosecco DOC Industry

    A new research paper “Dominant business models and sustainable long-term growth, A System Dynamics-based analysis of the Prosecco wine industry” (pdf) investigates the strong growth of the Prosecco (DOC) industry and its implications for long-term sustainability. The industry’s great rise can be attributed to a variety of factors. Regulatory changes in 2009 significantly expanded the…

  • Conegliano Valdobbiadene DOCG Prosecco Tasting

    Conegliano Valdobbiadene DOCG Prosecco Tasting

    On Tuesday 10th October I attended the Conegliano Valdobbiadene DOCG Prosecco Trade & Media tasting. The Conegliano Valdobbiadene Prosecco Superiore DOCG region lies near Venice, in the foothills of the pre-alps. This small area is known for its steep vineyards, which are primarily tended by hand due to the challenging terrain. These labour-intensive practices have…

  • Climate Change Threatens Prosecco

    Climate Change Threatens Prosecco

    Climate change is posing a severe threat to Prosecco, according to recent research published in the iScience journal. Originating from Italy’s mountainous vineyards, Prosecco has seen a decline in grape yields due to extreme weather conditions and soil degradation. The risk extends beyond losing an agricultural product as it also threatens entire communities’ history and…

  • Best Supermarket Prosecco of 2023

    Best Supermarket Prosecco of 2023

    A recent article in the Evening Standard highlights the Best supermarket Prosecco of 2023. According to the Prosecco DOC Consortium, the UK imported 130 million bottles in 2022, reflecting a 3.5% increase from the 2021 volume. However, the Evening Standard’s article contains an inaccuracy, stating that Prosecco is made in the same way as Champagne,…