Waitrose have a new Food and Drink Report based on a survey of over 3,200 people who have shopped at Waitrose in the preceding three months to October 2024.
The findings highlight a noticeable shift in customer drinking habits. Sales of no- and low-alcohol wines have risen significantly, up by 17% compared to previous periods. Boxed wines have also gained further traction, with sales increasing by 9% this year, reflecting a growing preference for convenience and sustainability among shoppers.
Rosé wines, traditionally associated with summer months, are now enjoyed year-round. There is also an emerging preference for darker, more complex rosés, which can pair well with a variety of foods, further broadening their appeal.
A new trend called ‘zebra striping’ has surfaced, characterised by consumers alternating between alcoholic and non-alcoholic beverages. This pattern reflects a growing emphasis on mindful drinking and moderation, aligning with broader lifestyle changes observed across the market.
