In the UK, 73% of Alcohol is Bought From Retail Rather Than Hospitality

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5 March 2026

A new report from Drinkaware examines the shift of alcohol consumption in the UK from pubs and bars to the home. Around 73% of alcohol is now bought from supermarkets or convenience stores for home use, and adults are about twice as likely to drink at home weekly as they are to drink in pubs or restaurants.

Although most home drinking is moderate, the report argues that risk can build over time because drinking at home is frequent and less visible. A small group of heavier drinkers account for a large share of alcohol purchases and about 8.2 million UK adults drink above the recommended guideline of 14 units per week.

People drink at home mainly because it is cheaper, more convenient, helps them relax or cope with stress and is sometimes seen as safer than nightlife settings. However, solitary home drinking is linked to higher risks such as heavier consumption and signs of alcohol dependence.

The report concludes that prevention efforts should focus more on home drinking by improving awareness of guidelines, encouraging moderation through behavioural tools, promoting alcohol-free alternatives and working with retailers and health organisations to support healthier choices.

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