
Kantar data shows that sparkling wine and Champagne were standout performers in the UK festive retail market, with sales growing by 4.4% to reach a total of £187 million across December 2024. This increase reflects a strong consumer appetite for celebratory drinks during the holiday season, despite rising grocery price inflation. Fortified wines also saw strong sales, with over 45s accounting for the majority of purchases in this category.
Premium own-label lines, including wine offerings, saw good growth, with sales rising by 14.6% compared to the previous year. These lines now represent a record 7% of all grocery sales, driven by their appeal to consumers seeking high-quality products at a value compared to branded alternatives. The data revealed that nine out of ten households purchased at least one premium own-label product in December.
Generational differences in preferences were also evident, as younger consumers under 45 were more inclined to choose lighter and more contemporary festive foods, while over 45s gravitated toward classic choices, including fortified wines.