News

An article from Food and Wine, titled “You’ll Be Surprised by How Many Grapes it Takes to Make One Bottle of Wine,” explains the varying quantities of grapes required to produce different types of wine. On average, 1.25 to 1.50 kilograms of grapes, which can be anywhere from 600 to 800 or even thousands of…

There has been a significant advancement in artificial intelligence (AI) related to wine tasting. Researchers at the University of Copenhagen’s Pioneer Centre for AI, along with collaborators from the Technical University of Denmark (DTU) and Caltech, have successfully trained an algorithm to predict individual wine preferences based on human taste perceptions. The study explains how…

Researchers in Greece have explored the use of Augmented Reality (AR) technologies in the marketing of wine, specifically focusing on the creation of innovative consumer-oriented experiences through augmented ‘live’ wine labels. AR apps allow users to interact with wine labels in a novel way. The research (PDF) aims to assess the impact of AR smartphone…

A recent study “Machine Learning for Predicting Wine Quality and its Key Determinants Based on Physicochemical Properties” (PDF download) by Domonkos Frigyes Török, explores the role of various properties in determining wine quality. Sulphates, pivotal in the wine’s preservation and flavour profile, actually play a dual role as both preservatives and taste enhancers. They contribute…

Harpers is reporting that the renowned wine retailer Oddbins has taken a significant turn by closing the physical aspect of its business, signalling the end of an era for a brand that was once a staple on UK high streets. Oddbins, known for its diverse and quality wine offerings, faced challenges in regaining its pre-pandemic…

In recent years, the narrative surrounding independent wine retailers in the UK has been dominated by a sense of impending doom, fuelled by the aggressive competition from supermarkets with their convenience of next-day delivery. However, the latest figures from The Wine Merchant paint a surprisingly different picture, one of resilience and steadiness in a turbulent…

Campo Viejo has recently unveiled a study that looks into the relationship between interior spaces and the enjoyment of the wine served within them. The study’s findings suggest that the design and ambiance of a space can significantly influence our sensory experiences, particularly when it comes to experiencing wine. The experiment, though small in scale,…

There’s recent research (PDF) looking into the impact of peer preferences and expert reviews on consumer behaviour, specifically for products like wine that consumers can sample. Through two experimental studies, the research identified that when consumers taste wines, their own rating significantly influences their willingness to pay (WTP). A one-star increase in their rating can…

There’s an interesting new whitepaper titled “Wine Decisions: The Wine Buying Experience in Independent Specialist Wine Retailers” based on a research study conducted by KAM in collaboration with Hallgarten & Novum Wines, focusing on consumer behavior within the UK’s independent specialist wine retail sector. This study, involving 1,185 participants, explores the driving factors influencing consumer…