Co-op has introduced an innovative online wine tasting series, granting members exclusive opportunities to engage directly with the winemakers responsible for their own-brand wine range. This initiative is designed to spotlight the exceptional talent behind Co-op’s wine selection and to educate members interested in expanding their wine knowledge. Each session, taking place monthly, will explore two seasonally selected wines, led by the winemakers themselves alongside a Co-op wine buyer.
The forthcoming session on April 24th will feature Co-op’s Irresistible Rioja and Irresistible Rioja Blanco, with insights from Javier Murua and Chema Ryan of Muriel Wines. This initiative builds on the success of virtual tastings first introduced during the pandemic, which saw high levels of participation from Co-op members.
For members wanting to look to book onto future events, they can keep an eye on the Co-op Membership website, https://joinin.coop.co.uk/opportunities/, or find details in our member email on 13 April 2024. When signed up, Members will receive a Zoom link to join the event on the day. Participants will also get advance notice on what wines will feature.
Membership to Co-op is easy and costs just £1, providing access to exclusive deals, discounts, and events like the wine tastings, while also supporting local communities.
