The VinePair Podcast discusses whether most wine drinkers care about the origin of their wine. The hosts, Adam, Joanna, and Zach, explore if regular consumers focus more on flavour and price than appellations and vintages, especially for wines below a certain price point. They compare this to the fashion industry, where the origin of a high-end product can be crucial, but it may not matter as much for more affordable items.
Large American wineries are increasingly purchasing international bulk wines to blend into their bottles. In the UK, planned reforms may allow businesses to enhance imported wine through carbonation and sweetening. Consequently, it is only a matter of time before UK consumers start questioning the origins of their wines as well.
