International Supermarket News reports on rising tensions between growers and supermarkets. It also highlights increasing cost of wine and shows how much more expensive it is in the UK compared to France.
Aldi France has come under fire after its national wine buyer claimed wines priced as low as €1.99 are still profitable for growers. This triggered protests across south-west France, with farmers arguing that such pricing is unsustainable and threatens their livelihoods. Unions say selling Bordeaux for under €3 is below production cost and puts thousands of growers at risk. The controversy underscores wider concerns about unrealistic retail pricing, squeezed margins and the long-term survival of traditional winegrowing. It also raises questions about the role of major retailers in shaping fair, viable markets for producers.
