A new WineGB tourism report (PDF) reveals a significant rise in vineyard visits in the UK, with a 55% increase in two years. The report highlights WineGB’s initiatives to support wine tourism and outlines seven policy changes it urges the government to implement to boost growth.
The report shows that 300 vineyards and wineries are engaged in wine tourism, attracting 1.5 million visits last year, contributing a quarter of total income. With appropriate changes, visitor numbers could reach 16 million.
WineGB is advocating for Cellar Door Relief, fairer taxes, better tourism funding, expedited tourism processes, improved planning, industry training, and enhanced rural infrastructure. It is also promoting wine tourism through a working group, unified communication, membership in the Tourism Alliance and educational workshops.
