Recently, the wine subscription market has seen an increase in demand for a more personalised experience. Subscribers are no longer content with fixed selections and want curated choices that match with their unique palate.
In a recent edition of the Subscription Commerce Readiness Report, The Loyalty Factor, PYMNTS Intelligence conducted a survey involving over 2,000 U.S. consumers with retail product subscriptions to grasp the factors influencing merchant choice and fostering enduring relationships.
Subscribers are particularly keen on personalising the wines in their subscription box, a sentiment that seems stronger in this category than in others. They express a desire to have the flexibility to add or remove wines from their subscription, as well as adjust the frequency of their subscription.
