
The Drinks Business reports that a new round of pre Easter Champagne discounting has hit the major grocers, with Tesco and Sainsbury’s reviving 25% off when buying six bottles and Waitrose following with a milder offer. The article says the deals run until 6 April at Tesco and Sainsbury’s, and highlights how cuts on brands such as Perrier Jouët, Moët & Chandon, Bollinger and Nicolas Feuillatte are pushing some bottles to unusually low prices for the category.
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