DrinksRetailing is reporting Majestic has had a significant 94% increase in organic wine sales over the past year, nearly doubling from the previous year.
This growth, spanning both retail and on-trade supply sectors, surpasses the company’s initial forecast that predicted a doubling of organic sales within three years.
Majestic attributes this success to the improved depth and quality of its organic wine range, now offering 169 organic options compared to 124 the previous year. The trend is supported by more wine producers transitioning to organic practices.
Majestic’s buying manager, Elizabeth Kelly MW, highlighted the rising demand for organic wines and the company’s commitment to offering high-quality, value-driven products. This announcement comes ahead of Organic September.
