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Insights into the Champagne Market

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The American Association of Wine Economists recently shared an enlightening table of the main champagne houses by turnover.

The 2024 champagne market was worth roughly €3.92 billion. Moët Hennessy alone commands nearly 46.66% of the market, with the top three producers together holding about 61.59%, and the top five controlling over 72.1%. The median turnover per house is €19.16 million, while the average is higher at €112 million, reflecting the outsized dominance of a few large players. At the smallest end, Leclerc Briant accounts for just 0.12% of total turnover.

I created the following chart to better illustrate the outsized dominance of the few large players: