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Recently, the wine subscription market has seen an increase in demand for a more personalised experience. Subscribers are no longer content with fixed selections and want curated choices that match with their unique palate.
In a recent edition of the Subscription Commerce Readiness Report, The Loyalty Factor, PYMNTS Intelligence conducted a survey involving over 2,000 U.S. consumers with retail product subscriptions to grasp the factors influencing merchant choice and fostering enduring relationships.
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Subscribers are particularly keen on personalising the wines in their subscription box, a sentiment that seems stronger in this category than in others. They express a desire to have the flexibility to add or remove wines from their subscription, as well as adjust the frequency of their subscription.