Drinks Retailing has recently revealed that Concha y Toro, the large Chilean wine producer, is rolling out a fresh marketing campaign for its Diablo wine brand. The brand, which has seen a significant popularity, is now estimated to be worth a large £15 million in retail sales.
One of the highlights of this campaign is the ‘House of Diablo’ event, scheduled for November 9, 2023. This immersive experience will captivate attendees with a screening of the new film, ‘The Exorcist: Believer’. Consumers have the chance to win tickets to the event through on-pack promotions available with the wine.
The marketing campaign also sees the Diablo wine brand sponsoring the new Sky Cinema Vodcast titled ‘Cinema Dates’. This vodcast is hosted by the talented actor and writer, Michael Spicer, who has gained a significant following for his ‘The Room Next Door’ comedy shorts.
On a personal note, have tried some of the wines from the Diablo range, the Diablo Black Cabernet Sauvignon stands out and is one of my picks. While the Sauvignon Blanc was also tasted, it wasn’t what I expected.
