When my wife picked up this Kylie Minogue Prosecco, I had my doubts. Too much Prosecco DOC (not DOCG) nowadays is mass-produced, resulting in a loss of the distinctive taste it once had. I assumed this newly launched, non-Rosé Prosecco from Kylie Minogue would be just a bottle relying on celebrity branding to disguise a mediocre wine. How wrong I was.
This Prosecco is sourced from the renowned Zonin 1821 estate, known for producing some of the better and more expensive Proseccos on the market. The pretty bottle, adorned with delicate heart stamps, is more than just attractive packaging and is perfect for reusing as a water bottle. The 2023 vintage is indicated only by a small batch stamp on the back.
Upon tasting, I was immediately impressed by the strong notes of green apple and pear, reminiscent of the quality Prosecco had before mass commercialisation dulled its charm. With a low ABV of 10.5%, it’s refreshingly flavoursome yet light and easy to enjoy.
Typically priced around £11, it’s gradually making its way into stores.
It seems we (I) need to be less sceptical about celebrity-endorsed wines. Kylie Minogue has sold over 15 million bottles and her best-selling Rosé Prosecco, priced over £7 in the UK, has proven popular for good reason. The key to this success seems to be her active involvement in building the brand, resulting in a product that delivers on both taste and value.
