When my wife picked up this Kylie Minogue Prosecco, I had my doubts. Too much Prosecco DOC (not DOCG) nowadays is mass-produced, resulting in a loss of the distinctive taste it once had. I assumed this newly launched, non-Rosé Prosecco from Kylie Minogue would be just a bottle relying on celebrity branding to disguise a…
La Gioiosa et Amorosa Rosea NV was a great surprise gift at a recent dinner party, which is how I came to try this different wine. Produced by La Gioiosa, a prominent name in Italian wine known particularly for its Prosecco, this rosé variant offers a twist on the traditional. Helmed by winemaker Valerio Fuson,…
There’s new study-based research (PDF download) into recent sparkling wine consumers in Ontario, Canada, offering insights into the cues that drive their purchase decisions. Sparkling wine’s global market is experiencing significant growth. This uptrend is notable given the distinct nature of sparkling wine, often purchased for celebrations rather than regular consumption. Research has highlighted the…
Despite not holding the more prestigious DOCG designation, this wine makes a subtle statement by mentioning Valdobbiadene, it’s origin, on its label — usually only done for Prosecco of the DOCG category. Contrary to what one might expect, ‘Extra Dry’ in this context always refers to a subtly sweet flavour profile. Valdo Prosecco DOC Extra…
Italy has initiated a campaign to educate Britons on the correct use of the term ‘Prosecco’. The Italian DOC Consortium launched an advertising campaign in London emphasising that Prosecco is a geographically protected label, reserved for sparkling wines produced in specific Italian regions. The campaign, displayed in over 80 locations in London, aims to reach…
A new research paper “Dominant business models and sustainable long-term growth, A System Dynamics-based analysis of the Prosecco wine industry” (pdf) investigates the strong growth of the Prosecco (DOC) industry and its implications for long-term sustainability. The industry’s great rise can be attributed to a variety of factors. Regulatory changes in 2009 significantly expanded the…
On Tuesday 10th October I attended the Conegliano Valdobbiadene DOCG Prosecco Trade & Media tasting. The Conegliano Valdobbiadene Prosecco Superiore DOCG region lies near Venice, in the foothills of the pre-alps. This small area is known for its steep vineyards, which are primarily tended by hand due to the challenging terrain. These labour-intensive practices have…
Climate change is posing a severe threat to Prosecco, according to recent research published in the iScience journal. Originating from Italy’s mountainous vineyards, Prosecco has seen a decline in grape yields due to extreme weather conditions and soil degradation. The risk extends beyond losing an agricultural product as it also threatens entire communities’ history and…
A recent article in the Evening Standard highlights the Best supermarket Prosecco of 2023. According to the Prosecco DOC Consortium, the UK imported 130 million bottles in 2022, reflecting a 3.5% increase from the 2021 volume. However, the Evening Standard’s article contains an inaccuracy, stating that Prosecco is made in the same way as Champagne,…