News

A new study by resarchers at USA Oregon State University looked at why some red wines, especially Pinot noir, can taste ashy or smoky if the grapes were exposed to wildfire smoke before harvest. When grapes are exposed to smoke, they absorb certain chemicals that later end up in the wine. These chemicals include volatile…

The IWSR Global Trends Report 2025 highlights a number of developments that reflect a complex and evolving wine marketplace, shaped by economic, social and technological forces. Premiumisation remains a feature of the wine category, but it is no longer uniform. Economic pressures and changing values mean consumers are increasingly selective, opting for premium wines in…

Moderation in alcohol consumption, driven by both health and economic concerns, continues to shape global drinking habits, though patterns vary by region and age group. Research from IWSR reveals that consumer spending on alcohol is declining across most of the top 15 global markets. A key indicator is a 20% drop in per capita pure…

A new paper, Advancement and Innovation in Ancient Wine Research by Emlyn Dodd and Dimitri Van Limbergen offers a comprehensive look at how modern archaeological and scientific techniques are transforming our understanding of ancient wine. For wine enthusiasts today, several aspects of the research are particularly compelling, as they provide not only historical context but…

Despite widespread cost-of-living pressures and a global trend towards alcohol moderation, younger legal-drinking-age consumers, particularly Gen Z, are increasingly re-engaging with alcohol, according to IWSR’s Bevtrac consumer sentiment tracker. Although overall spending on alcohol has declined across leading global markets, Gen Z’s participation has notably risen, challenging the belief that this generation is turning away…

The Drinks Business has an interesting article that challenges the common belief that alcohol completely evaporates during cooking. While it’s true that heat causes alcohol to evaporate, the process is more complex than often assumed. Scientific tests show that depending on the cooking method and duration, a significant amount of alcohol can remain in food….

I noticed a trend, at the London Wine Fair, that producers are increasingly selling directly via their own and wine platforms, and this shift is supported by recent data from IWSR, which projects that the global online alcohol market will exceed $36 billion by 2028. According to IWSR’s Ecommerce Strategic Study, covering 18 key markets…

The new free report by Rabo Research explores why Generation Z appears to be consuming significantly less alcohol. Although this report is based on data from the United States, its insights are globally relevant. The cultural, technological, and economic forces shaping Generation Z’s drinking habits are not confined to national borders. Similar patterns are observable…

I don’t visit UK pubs all that often, but when I do, I rarely find the wine experience enjoyable. Over the past year alone, I’ve been served red wine that had been stored next to warm lights, had small glasses filled nearly to the brim on multiple occasions and even came across a pub that…

Wine Australia’s latest Market Bulletin explores a significant global trend in the wine industry: a consistent and widespread decline in wine consumption over recent years. Between 2018 and 2023, global consumption dropped by around 3.1 billion litres, equivalent to approximately 31 billion standard glasses of wine. This pattern of reduction is not limited to one…

The International Vine and Wine Organisation’s new report on the global vine and wine sector in 2024 outlines a challenging year shaped by ongoing climatic and economic pressures. Worldwide vineyard surface area continued to shrink for the fourth consecutive year, now standing at 7.1 million hectares. Major vine-growing countries such as Spain and France saw…