The Buyer Magazine has an article on how Brit-Nat, a category of British pét-nat, might disrupt the UK wine industry. Pét-nat is an emerging style in English and Welsh winemaking that contrasts sharply with traditional English sparkling wine.
Whereas traditional English sparkling represents the established norms, Brit-Nat embodies a countercultural ethos with its non-conformist, artisanal approach. This appeals particularly to younger consumers who value authenticity and unique stories behind the products they buy.
Tim Wildman MW highlights the growing interest in pét-nat, driven by its appealing price point and the individuality of the wines and their makers. These wines are made by small-scale producers, offering an artisanal charm that stands in stark contrast to the more polished, corporate feel of traditional method English Sparkling.
In addition to pét-nat, Wildman also discusses the potential of English Charmat wines, noting that their success depends on achieving a lower price point, something already achieved with Kingscote. Tim thinks traditional method sparkling wines will face price pressures due to over-supply and any Charmat wines priced above £15 might struggle to compete. In contrast, it’s said that pét-nat occupies a sweet spot between £25 and £35, offering more value and interest, making it a more viable option for consumers seeking authenticity without the high cost.
Ultimately, the rise of Brit-Nat might cause a shift towards a more dynamic and diverse UK wine industry. As the category matures, it might challenge the dominance of traditional English sparkling wines but also highlight the need for better distribution channels and industry practices to support locally made wines.
