An article in Joe discusses a shift in the UK’s sparkling wine preferences, with Crémant emerging as a popular alternative to Prosecco. Despite Prosecco’s continued popularity, with Brits consuming around 130 million bottles annually and making up nearly 25% of Italy’s exports of the sparkling wine to the UK, the French sparkling wine Crémant is gaining traction. It’s made using the same method as Champagne but comes from regions outside of Champagne, making it a more affordable option.
Crémant has seen a significant rise in popularity, with sales increasing by 51% at Waitrose and 47% for M&S Crémant de Bordeaux. The increase is attributed to its affordability and quality, especially amid financial pressures on households. It offers a value alternative without the high price tag of Champagne, appealing to those looking for quality sparkling at a more accessible price.
Even some British pubs and outlets are swapping Prosecco for Crémant, citing slumping sales of Prosecco and the latter’s affordable price yet complex taste as reasons for the switch.
If you are interested in trying Crémant, the article recommends:
Lidl: Crémant Alsace for £8.49
Aldi: Crémant du Jura for £7 (though it may be hard to find in stock)
Sainsbury’s: Crémant de Loire for £10.50
Waitrose: Crémant de Bourgogne blanc de blanc for £15.99
