Campo Viejo has recently unveiled a study that looks into the relationship between interior spaces and the enjoyment of the wine served within them. The study’s findings suggest that the design and ambiance of a space can significantly influence our sensory experiences, particularly when it comes to experiencing wine.
The experiment, though small in scale, was designed to gauge the impact of environmental context on the perception and pleasure derived from wine. A group of forty-two participants was chosen for this unique tasting experience. Each participant tasted the same wine, but what changed was the setting. The wine was served in three distinct environments, each designed to offer a different sensory experience.
Sophie Robinson, a leading interior expert, was closely associated with the study and shed light on the concept of ‘Dopamine Hosting’. According to Robinson, this concept could revolutionise the way we entertain at home. Dopamine Hosting is all about creating spaces that not only look good but also enhance our sensory experiences. It’s about understanding how colours, textures, lighting and even the arrangement of furniture can influence our perceptions and emotions.
The quantitative assessments from the study were revealing. Participants’ perceptions of taste, aroma and overall enjoyment varied considerably based on the environment they were in. The results were clear: the environmental context in which wine is consumed can dramatically alter its perception and enjoyment.
