In the DrinksBusiness, an anonymous wine producer criticises the growing trend of dealcoholised wines, arguing that the process is energy-intensive, costly, and significantly alters the wine’s original qualities, resulting in a product that lacks flavour and structure.
The producer contends that the necessary additives to recreate the wine’s taste and stability are unnatural and environmentally detrimental. They believe dealcoholised wine contradicts the essence of traditional winemaking, which values natural transformation and environmental respect, and question why consumers would choose such products over non-alcoholic alternatives. There’s also the risk that consumers might indeed turn to beverages that were never alcoholic in the first place, avoiding dealcoholised wines altogether.
