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French Rosé Market Slows After Boom

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Meininger’s is reporting that French rosé sales, which had seen significant growth, are now slowing down. The decline in sales is attributed to reduced purchasing power and adverse weather conditions in early summer 2023. Despite a drop in domestic sales and exports, regions like Provence and Pays d’Oc are focusing on premium segments and innovative production methods.

While some areas experience stable or even increasing demand, others, like Bordeaux, face challenges from climate change and overproduction. Producers are adapting by targeting niche markets and developing high-quality, structured rosés.