A ‘visitor’ is defined in web statistics as a unique IP address. This approach sometimes understates the true number of people visiting a site. While individual consumers at home typically appear under a unique IP, this is not true in offices and other business settings, where many users can share a single IP address and therefore be counted as just one visitor. In addition, some residential cable providers are starting to use technologies that allow several nearby households to share the same IP address, which further reduces the apparent number of visitors in the statistics.

Contrary to what many might assume, most visitors are not arriving in search of the offers. The majority of requests landing on the site are directed towards individual wines or straight to the home page, suggesting that people are more interested in specific bottles.